Hi, it’s Angela; creative director for Mountain Valley Advertising. As I am a creative person, thoughts and ideas come sort of naturally to me. It’s not as important to be creative with your message, as it is to get your message across, creatively. You never want to confuse the consumer. In fact, you want to make your point as precisely as possible.
The ability to be remembered is also an essential ingredient when it comes to advertising. And if you’re not at least trying to accomplish that, then I wouldn’t waste your money. It can be very expensive to advertise in the ways and areas you want and if your ad isn’t targeting the right people or rather, getting noticed by the right people, you are wasting that money.
So, don’t squander profits on an educated guess. Be sure that you know who you want to target, where those people are, how to get their attention and how to get them to remember you.